Eric Church’s New Music Video Is A Trip Down Memory Lane

In his new music video for “Heart on Fire,” Eric Church travels back in time for a journey through his own impressive career.

The video opens with The Chief  inserting a VHS tape labeled “2006-2019,” which then flashes a warning that reads: “DO NOT MANIPULATE COPYRIGHTED MUSIC VIDEOS.”

As the video progresses, fans can see that those words were a cheeky nod to the ‘deep fake’ technology used to edit Church’s previous music videos, including those for “Two Pink Lines,” “Mr. Misunderstood” and “Springsteen.”